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WIC Program (Women, Infants and Children)

WIC, the Special Supplemental Nutrition Program for Women, Infants and Children, is a USDA-funded food and nutrition education program for pregnant, breastfeeding, and postpartum women, infants and children under the age of five who are low income (up to 185% of poverty) and at nutritional risk. Established in 1974, WIC’s goal is to prevent health problems and to improve the health and nutritional status of participants during critical times of growth and development. Core WIC services include nutrition education, breastfeeding education and support, referrals to community services and food checks for nutritious foods (i.e. lower fat milk, fruits and vegetables, whole grain cereals, eggs). Approximately 25% of the individuals served are women, 25% are infants, and the remaining 50% are children age one to five.

PHFE WIC has been providing high-quality WIC services in Los Angeles County for over 35 years and Orange County for 17 years and has recently expanded to provide services in San Bernardino County. Over sixty WIC Centers are strategically located in high-density areas of need throughout the three counties serving a current caseload of over 300,000 participants each month. Approximately 200 Nutritionists and 500 paraprofessionals provide culturally appropriate services to eligible families.

The PHFE WIC Program is the largest local agency WIC Program in the country serving approximately 4% of the nation’s total and 23% of California’s total WIC participants. Eighty-four percent of the clients served by PHFE WIC are Latino, 6% are African-American, 6% are Asian, 3% are Caucasian and 1% are Native American. PHFE WIC provides services and written information in English, Spanish, Chinese, Vietnamese, Korean and Armenian.

The PHFE WIC Program is nationally recognized as a leader and innovator in nutrition education, breastfeeding support, staff training, customer service and outreach to community providers. In the last decade, PHFE WIC has successfully implemented a number of publicly- and privately funded enhancements to core WIC service, including parenting education and support groups, early literacy interventions, research involving childhood obesity, WIC food package changes, nutrition education and breastfeeding as well as prenatal alcohol prevention and interconception care protocols. Today it continues to go beyond the scope of regular WIC services in order to better serve the needs of local low-income families with young children.
Kiran Saluja, MPH, RD
Executive Director
CONTACT US TODAY: (800)201-7320   PHFEcontracts@PHFE.org
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